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Last updated: July 2026

Privacy Policy

Optimise Everything Limited is registered in England and Wales and registered with the Information Commissioner's Office (ICO). This policy explains how we collect, use and protect your personal data when you visit this website or engage with our services.

Who we are

Data controller: Optimise Everything Limited. Registered office: 68 Hanbury Street, London E1 5JL. You can contact us about any data matter at cs@optimise.company.

What data we collect

We may collect the following categories of personal data:

  • Contact information (name, work email, company, turnover range) when you submit an enquiry or book a call
  • The content of any message you choose to send us
  • Usage data collected automatically via Google Analytics (GA4), including pages visited, time on site, device type and general location at country or region level
  • Communication records when you contact us by email

We do not collect sensitive personal data, such as health information, financial account details or identity documents, through this website.

How we use your data

We use your personal data to:

  • Respond to your enquiries and arrange calls
  • Provide and manage our finance function services where you become a client
  • Improve our website and understand how visitors use it, via GA4 analytics
  • Send you relevant information about Optimise Everything where you have expressed interest or given consent

We do not sell your personal data to third parties and we do not use it for automated decision-making.

Legal basis for processing

  • Contract: where processing is necessary to provide our services to you
  • Legitimate interests: to respond to enquiries and operate our business
  • Consent: for marketing communications, where you have opted in, and for analytics cookies
  • Legal obligation: where we are required to process data by law

Cookies and analytics

We use Google Analytics 4 to understand how this website is used. Analytics cookies are only set once you accept them via our cookie banner. GA4 collects usage data such as pages viewed, session duration and device type. You can also opt out using the Google Analytics Opt-out Browser Add-on. We do not use advertising cookies or third-party tracking pixels.

How we store and protect your data

Your data is stored securely on UK and EEA-based systems where possible. We use appropriate technical and organisational measures to protect it against unauthorised access, loss or disclosure. We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law.

Your rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate data
  • Request deletion of your data, subject to legal obligations
  • Object to or restrict how we use your data
  • Data portability in certain circumstances
  • Withdraw consent where processing is based on consent

To exercise any of these rights, contact us at cs@optimise.company. We will respond within one month.

Third parties

We may share your data with trusted third-party service providers who help us operate our business, including:

All third parties are required to process your data in accordance with applicable data protection law.

Changes to this policy

We may update this policy from time to time. The date at the top of this page shows when it was last revised. Continued use of this website after changes constitutes acceptance of the updated policy.

Contact and complaints

If you have any questions about this policy or how we handle your data, contact us at cs@optimise.company.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office at ico.org.uk or by calling 0303 123 1113.